We are
Barbara
Van Lombeek
Barbara Van Lombeek is a seasoned PR professional with over 25 years of experience in the field of film publicity as a founding partner of THE PR FACTORY. Throughout her extensive career, Barbara has played a pivotal role in promoting over 300 films showcased at prestigious film festivals such as Cannes, Venice, Toronto or Sundance.
Specializing in orchestrating global award campaigns and successful film launches, Barbara brings a wealth of expertise across various genres, including fiction, animation and documentary.
Barbara also offers valuable coaching and media training services to directors and actors, an integral aspect of her comprehensive approach to film promotion and talent management.
Talents she worked with include Pedro Almodovar, Doona Bae, Monica Bellucci, Juliette Binoche, Adrien Brody, Steve Buscemi, Claudia Cardinale, Monia Chokri, Sophia Coppola, Costa-Gravas, Penelope Cruz, Luc & Jean-Pierre Dardenne, Ricardo DarÃn, Alain Delon, Lukas Dhont, Colin Farrell, Abel Ferrara, Charlotte Gainsbourg, Terry Gilliam, Isabelle Huppert, Joachim Lafosse, Nicole Kidman, Christopher Lee, Vincent Lindon, Sergi Lopez, Santiago Mitre, Jeanne Moreau, Wagner Moura, Viggo Mortensen, Lucia Puenzo, Charlotte Rampling, Edgar Reitz, Mark Ruffalo, Rocco Siffredi, Kristin Scott Thomas, Oliver Stone, Pablo Trapero, Jean-Claude Van Damme, Jaco Van Dormael…
Barbara regularly shares her knowledge and experience in recognized international workshops organized by EAVE, EUROPA DISTRIBUTION, BIENNALE COLLEGE, TORINO FILM LAB… She is a member of the European and Belgian Film Academies (EFA, Magritte).
Christian
De Schutter
Christian De Schutter began his professional career as a trade journalist, contributing to such trade publications as Screen International and Moving Pictures, a Variety title he became the editor of. In 2003, he was appointed manager of Flanders Image, the audiovisual export agency dedicated to promoting productions and talent from Flanders and Brussels, Belgium.
For over two decades, Christian played a pivotal role supporting promising talents and projects to enable them to achieve international status. He was involved in several Academy Award campaigns, as well as festival strategies at key events such as Berlin, Cannes, Rotterdam, Sundance, Toronto and Venice. He also created CONNEXT, an annual event designed to spotlight new and upcoming films and TV series for international executives and curators.
Christian is also regularly invited as an expert to such events as the Cinemart (the co-production market of the International Film Festival Rotterdam), the European Film Market of the Berlinale and the TIFF Industry boot camp. He is the creator of HYPE PARK, the agency that specialises in screen strategies and more. He is also a member of the European Film Academy (EFA).
